Last week, we discussed on our blog, “The Shift From Traditional To Digital: A New Era of Clinical Trial Recruitment.” This week, we’re taking the clinical trial process one step further and discussing the importance of utilizing mobile technology to keep patients engaged, track the progress of the trial and to understand where improvements can be made and processes could be more cost efficient.
The first two issues to address take priority, mainly because they affect whether a trial will occur or not: time and money. Cost is the most discouraging aspect to sponsors and CROs because getting a medical device to market is tens of millions of dollars. The more delays that a trial experiences or every time that a trial has a patient drop out, all of that time lost results in money spent. Mobile technology has the ability to assist time and money loss. According to a recent report by the Department of Health and Human Services, mobile technology has the power to save millions of dollars within each phase of a clinical trial.
Utilizing mobile technology for clinical trial management has multiple benefits for the physicians and the patients. For the physicians, mobile technology is providing a robust resource for data collection. The data gathered is helping in more ways than one:
- Improving trial safety and workflow
- Reporting adverse events sooner
- Providing safer patient outcomes
For the patient, mobile technology is providing a more engaging platform to stay connected and to participate in the clinical trial. By keeping patients engaged, retention rates increase and reduce trial costs. So what are the big factors keeping patients engaged and active in the clinical trial?
One of the big reasons why patients drop out of a clinical trial is because they are not reminded of the value of the trial and forget that it serves as a medical service or possibly innovation. Through mobile technology, patients have the ability to watch videos about health conditions, participate in tutorials about best health practices, and communicate directly with their physician about medical questions and concerns.
The best way to keep patients engaged is to get them to feel like they are working towards a goal and actively attempting to improve their health. Clinical trial management platforms such as Clinical Reach allow patients to participate through patient diaries, activity check-ins, and responding to push notifications. Further, Clinical Reach can integrate a variety of gamification features so that patients are rewarded for engaging and participating within the mobile app.
Mobile technology is making it easier for patients to communicate with physicians, take medications and perform physicals without actually having to go into a doctor’s office. Through the use of image recognition, patients can take a picture and send to their doctor through the mobile app. When a physical appointment is necessary, geolocation allows patients to identify the nearest or most convenient doctor’s office in their area. Through the mobile calendar, patients can set up appointments with a doctor.
Stay tuned for our next blog post. We’ll be taking a deep dive into data collection and its value during digital recruitment.