Melissa Triebell Addresses Patient Retention Statistics And Strategies

In Clinical6 by Brandy ReedLeave a Comment

Last week we discussed some of the benefits to running a remote clinical trial. This week, we sat down with our VP of Clinical Applications, Melissa Triebell, to further discuss how mobile technology can help improve clinical trials and one of the major issues facing them, patient retention.

“From our mobile work with the US Department of Homeland Security, US Department of Agriculture (USDA), and many high profile projects, we have developed an understanding for how different groups of individuals use their phones,” Triebell said “and how to craft accessible user experiences that will engage them and deliver rich information for the field of clinical research to improve patient recruitment and increase retention.”

According to Triebell, one of the major issues facing clinical trials to date is poor patient retention. Study participant dropout rates accounted for approximately 15-40% of enrolled patients in clinical trials. However, a recent study showed that 45% of clinical trials did not use any retention tactics. Through the use of the Clinical Reach platform, this problem is taken care of.

One of the most important aspects in participant retention is strong communication between patients and doctors. By using clinical trial software such as Clinical Reach, this is no longer a concern. Since trials can be conducted remotely, patients are no longer required to drive to a site in order to give feedback and progress updates. According to Triebell “Harnessing mobile technology to meet patients where they are – with the devices they use every day – allows research organizations to extend their capacity to attract, engage, and achieve insights that will lead to better outcomes and improved health.” This new technology allows doctors to communicate with patients around the clock, using their mobile devices and tablets. This is especially important in obtaining honest feedback from patients who may not feel comfortable vocalizing their concerns in person.

Digital medicine is not about replacing human care, it is about increasing and extending human care. Through the clinical trial software, Clinical Reach, we are able to enhance the clinical trial experience for both the doctors and patients involved.

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