Engage, Educate and Enroll Youth For Clinical Trials

In Clinical6 by Brandy ReedLeave a Comment

Written By: Jake Jacanin

One of the most difficult patient populations to recruit for clinical trials is the youth. One major reason for this is because today’s youth are less likely to use the more traditional means of communications, such as, TV, radio, newspapers and telephone. This demographic prefers a more rapid and real-time means of communication allowing them more immediate access to new information. It is important to recognize this when attempting to properly engage the youth and move them to take action. An increased use of technologies can create effective channels of communication, information exchange and cooperation among young people.

It’s a very blatant observation that kids are spending more time communicating electronically than in person. Adolescents today grew up in a world filled with technologies that have provided them real-time access to information, so they have already adopted mobile technologies as the preferred mode of communication. Therefore, clinical researchers are now more than ever in a position to utilize the power of mobile and electronic technologies to improve accessibility and communication with adolescents, as well as move them to take action.

Mobile technologies provide extraordinary opportunities to engage, inform, qualify and enroll (recruit) participants in trials more effectively and efficiently.

Engage:

Due to the wide acceptance and excessive usage of smart phones by the youth, it affords an incredible opportunity to effectively contact and communicate real-time with an adolescent. There may not be a better way to remotely reach and engage this demographic on their terms and availability. Push notifications are a great engagement tool:

push notifications

Educate:

The majority of the youth use electronic devices to obtain information and educate themselves. Therefore, the best and most effective means to educate a youth about a clinical trial is through a digital device, such as a mobile phone. Interactive videos and tutorials are great tools to inform:

clinical trial engagement

Enroll:

There is much information that needs to be communicated to a candidate in the clinical trial recruitment process. One of the biggest hurdles to overcome is effectively qualifying and gaining permission of the candidate to participate in a clinical trial.

Prior to enrolling a candidate in a clinical trial, an informed consent document explains the details of the study, including the potential risks and benefits, as well as a candidates rights and responsibilities. E-Consent has become a more popular and efficient means of accomplishing this effort. The objective is to communicate the informed consent information in an understandable and effective manner. Smart phones and digital technologies afford an exciting opportunity to accomplish the prequalification and informed consent activities in a more available and understandable format for adolescents and their guardians. Mobile technologies allow for this to be performed in a process format that guides a candidate through a step by step interactive informed consent process allowing them to apply a eSignature directly after the process. This interactive, easy-to-perform mobile ready process provides the mechanism and motivation for the candidate to take action and enroll into the trial.

 

eConsent

 

Educational materials may include videos, more understandable language for the subject or the legally authorized guardian and representative, a digital interactive process guiding them through the informed consent process. It is crucial that the information provided in language understandable to the potential subject or legally authorized representative per the Code of Federal Regulations. (21 CFR 50.20).  To learn more about Clinical Reach’s eConcent and eQualification capabilities, contact us today.

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