Contact:
Landis White
EVP Operations
lwhite@parallel6.com
619-269-1063

San Diego Top Tech Exec Awards Leverage Parallel 6 Captive Reach App to Engage Audience with Scavenger Hunts and Networking

SAN DIEGO (April 29, 2013) — In order to engage and connect its anticipated 1,000+ participants, San Diego Magazine’s Top Tech Exec Awards continues to utilize a branded Top Tech Exec Awards Mobile App powered by Parallel 6′s Captive Reach. The event’s mobile app supplements the awards event to not only recognize the most outstanding information technology executives who work in San Diego, but to also encourage networking through a social scavenger hunt.

The Top Tech Exec Awards mobile app gamification feature launches an interactive scavenger hunt for event participants. With the incentive of winning a prize, participants are encouraged to download the app and visit all areas of the venue to find and scan a special QR code. The more QR codes a participant scans, the more points he/she accumulates toward the prize.

“Having an interactive, event-specific mobile app adds a whole new level of entertainment and engagement with our participants,” says Sara Brown, Top Tech Exec Corporate Event Consultant. “We have San Diego’s brightest technology leaders under one roof, so we use technology to stay connected with them and connected to each other as they purposefully navigate through our whole event space.”

“Sometimes at large events, it’s easy to get caught up in one area of the venue and chat with the same people around you,” says David Turner, President of Parallel 6. “But we’ve seen that an enticing and engaging activity such as a mobile app scavenger hunt really helps participants move around and network with even more people, adding additional value to the whole experience.”

The mobile app is in its second year of use with the Top Tech Exec Awards. More than 47% of last year’s attendees downloaded the app and scanned more than 1,600 QR codes around The Paddock at the Del Mar Fairgrounds. This year’s event on May 9, 2013 is expected to draw more than 1,000 guests.

Cox Business is the title sponsor of the event and Parallel 6 is a gold sponsor. For more information about the event or to purchase tickets, please visit http://www.sandiegomagazine.com/toptech/.

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Parallel 6, a creative enterprise mobile technology company, is the creator of Captive Reach, an all-encompassing enterprise mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. With mcommerce, geo-located content management, pocket insights, gamification, image recognition, and augmented reality, Captive Reach is the mobile strategy that allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms around the globe. The firm is based in San Diego with development offices in Mexico, Ukraine, and China. For more information, visit http://www.parallel6.com.

Contact:
Landis White
EVP Operations
lwhite@parallel6.com
619-269-1063

Mobile Coupons Guaranteed Better Redeem Rate with Parallel 6 Captive Reach Mobile Technology for Grocery and Retail

To address the need for redeeming mobile coupons, Parallel 6 has created Captive Reach Enterprise Mobile Technology Platform 10.3.0 for Grocery and Retail. The platform is complete with features such as geolocation, push notifications, and customized grocery lists which offers grocery and retail businesses a mobile strategy to increase mobile coupon redemption, increase customer retention and increase customer loyalty.

SAN DIEGO (April 24, 2013) — US mobile coupon users will increase to over 50 million by 2014 because more and more people are utilizing smartphones. To anticipate the vantage of redeeming mobile coupons, Parallel 6, an enterprise mobile technology company, has created Captive Reach Enterprise Mobile Technology Platform 10.3.0 for Grocery and Retail. The platform prepares grocery and retail businesses with a mobile strategy to increase mobile coupon redemption and capture the attention of its users to turn them into loyal customers.

Captive Reach’s geolocation feature alerts customers when they walk on-site, sharing special offers and promotions specific to their brand. Imagine five of those coupon items aren’t already on the customer’s grocery list, but the mobile coupons have enticed them enough to purchase. Customers find those five items that they originally thought they didn’t want to buy, but actually do want to buy. They put those items into their basket for checkout. And instead of fumbling through paper-clipped coupons, the platform’s ability to integrate into the brand’s customer loyalty program allows the customer to easily scan their mobile phone at checkout or click on “redeem now” before they even get to the line.

“A lot of households don’t even bother sorting through their stacks of grocery store coupons stuffed into their mailboxes. But how easy and efficient would it be to see, shop, and redeem those coupons through a mobile device?” asks David Turner, CEO and President of Parallel 6. “We’ve designed Captive Reach with both the customer and the brand in mind. Customers get a much better shopping experience, knowing their grocery deals are easily accessible through the mobile app. In turn, powerful Market Basket and Loyalty Based insights track the effectiveness of a brand’s coupons so they truly understand the ratio between viewed and redeemed coupons to ultimately increase and optimize revenue for the store.”

Grocery and retail businesses that utilize the mobile technology of Captive Reach have the ability to reach their loyal customers and create new ones through the power of their mobile device. User-friendly features such as customized grocery lists created directly through the app helps increase profitability store-by-store. In addition, leveraging push alerts can influence consumers when they are on or near-site, thus transitioning a cherry picker (a customer who chooses a grocery store based upon enticing deals) into a consistent loyal customer, all the while increasing the market basket size at checkout.

Mobile apps backed by Captive Reach for Grocery and Retail can also be easily programed with the brand’s backend system to integrate into loyalty, pricing, promotion, markdown and coupon systems as well as sync with customer reward programs and other incentive options.

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Parallel 6, a creative enterprise mobile technology company, is the creator of Captive Reach, an all-encompassing enterprise mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. With mcommerce, geo-located content management, pocket insights, gamification, image recognition, and augmented reality, Captive Reach is the mobile strategy that allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms around the globe. The firm is based in San Diego with development offices in Mexico, Ukraine, and China. For more information, visit http://www.parallel6.com.

Contact:
Landis White
EVP Operations
lwhite@parallel6.com
619-269-1063

Parallel 6 Announces Gold Sponsorship of VinDiego, the San Diego Wine & Food Festival

SAN DIEGO (April 1, 2013) — Parallel 6, a digital marketing company and the creator of Captive Reach, announce their gold sponsorship of VinDiego, the San Diego Wine & Food Festival. As a gold sponsor, Parallel 6 will be attending VinDiego’s inaugural wine event and will have an informational booth open to attendees.

At VinDiego, Parallel 6 team members will be available to discuss digital marketing services, as well as Parallel 6’s mobile enterprise platform, Captive Reach. The social media team of Parallel 6 will also be in attendance; they will be live tweeting, instagraming, and will be available to discuss social media services.

Parallel 6 plans to hold a contest at their booth. VinDiego attendees can enter the contest by leaving a business card. One winner will be randomly selected to receive a free social media and digital marketing analysis for their business.

“We’re proud of our sponsorship of VinDiego. The event will combine hundreds of stellar wineries and hundreds of wine lovers for an evening of wine tasting, wine seminars and more. VinDiego matches the wine consumer with the brands and varieties in a close and personal way, much like our social and mobile strategies and technologies that bring customers and brands together online or through the mobile device,” says Parallel 6 co-founder and Director of Client Services, Adam Blejski.

In addition to being a gold sponsor of VinDiego, Parallel 6 provides social media and digital marketing services for VinDiego’s inaugural year. Parallel 6’s social media team recently held a Facebook contest on VinDiego’s Facebook page, giving away free tickets to VinDiego. VinDiego also has a social media presence on Twitter, Pinterest and Instagram.

VinDiego, the San Diego Wine & Food Festival will be held at the Broadway Pier on April 6, 2013. To get tickets to the event, visit http://bit.ly/VinDiegoTix.

For more information about Parallel 6, it’s digital marketing and social media services, and Captive Reach, visit www.parallel6.com.

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About Parallel 6
Parallel 6 Inc., is a San Diego based, digital marketing company that allows brands to engage and activate their best consumers through social media and marketing solutions. Parallel 6 specializes in social media management, website development and design, online marketing, content creation, SEO, SMO, PPC advertising, and strategic planning. Parallel 6 utilizes multiple social media platforms, analytic tools and insights to increase adoption, loyalty and revenue for its clients. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms. To learn more about Parallel 6, please visit www.parallel6.com.

Contact:
Landis White
EVP Development
lwhite@parallel6.com
619-269-1063

SAN DIEGO (March 29, 2013) – In order to provide marketers in the hospitality industry a strategic and effective way to further engage their guests, Parallel 6, a creative enterprise mobile technology company, announced the release of Captive Reach Enterprise Mobile Technology Platform 10.2.0 for Hospitality. Tapping into this unique mobile technology, hotels, resorts, theme parks and other lodging entities are able to improve their guests’ brand experience, keeping more heads in their beds and building strong, revenue increasing client-customer relationships.

Captive Reach mobile technology works through beautifully branded or integrated mobile apps to connect hospitality businesses and their consumers when and where it matters most. More than just a repeat of website information, Captive Reach branded apps engages the customer based upon trends like geographic location, to push out customized messages that help influence guest behavior toward your hospitality location of choice, ultimately increasing revenue for the location. Read More…

Contact:
Landis White
EVP Development
lwhite@parallel6.com
619-269-1063

Parallel 6 Offers Captive Reach Mobile Technology Platform for Gaming

SAN DIEGO (March 20, 2013) – Parallel 6, a creative enterprise mobile technology company, announces the release of their proprietary Captive Reach Enterprise Mobile Technology Platform version 10.1.0 for the casino and gaming industry. Through this unique mobile technology platform, casinos and other gaming entities such as sportsbooks, thoroughbred racing and poker rooms, have the tools to better understand their patrons and more effectively build strong, revenue increasing client-customer relationships.

Captive Reach mobile technology works to connect gaming businesses and their patrons through beautifully branded or integrated mobile apps across a variety of currencies and languages. Its modules such as mcommerce, pocket insights, gamification and loyalty, image recognition, and augmented reality are designed to create bi-directional connectivity, thus engaging the consumer and increasing immediate purchases while keeping them on-site longer. Read More…