San Diego Top Tech Exec Awards Leverage Parallel 6 Captive Reach App to Engage Audience with Scavenger Hunts and Networking
SAN DIEGO (April 29, 2013) — In order to engage and connect its anticipated 1,000+ participants, San Diego Magazine’s Top Tech Exec Awards continues to utilize a branded Top Tech Exec Awards Mobile App powered by Parallel 6′s Captive Reach. The event’s mobile app supplements the awards event to not only recognize the most outstanding information technology executives who work in San Diego, but to also encourage networking through a social scavenger hunt.
The Top Tech Exec Awards mobile app gamification feature launches an interactive scavenger hunt for event participants. With the incentive of winning a prize, participants are encouraged to download the app and visit all areas of the venue to find and scan a special QR code. The more QR codes a participant scans, the more points he/she accumulates toward the prize.
“Having an interactive, event-specific mobile app adds a whole new level of entertainment and engagement with our participants,” says Sara Brown, Top Tech Exec Corporate Event Consultant. “We have San Diego’s brightest technology leaders under one roof, so we use technology to stay connected with them and connected to each other as they purposefully navigate through our whole event space.”
“Sometimes at large events, it’s easy to get caught up in one area of the venue and chat with the same people around you,” says David Turner, President of Parallel 6. “But we’ve seen that an enticing and engaging activity such as a mobile app scavenger hunt really helps participants move around and network with even more people, adding additional value to the whole experience.”
The mobile app is in its second year of use with the Top Tech Exec Awards. More than 47% of last year’s attendees downloaded the app and scanned more than 1,600 QR codes around The Paddock at the Del Mar Fairgrounds. This year’s event on May 9, 2013 is expected to draw more than 1,000 guests.
Cox Business is the title sponsor of the event and Parallel 6 is a gold sponsor. For more information about the event or to purchase tickets, please visit http://www.sandiegomagazine.com/toptech/.
Parallel 6, a creative enterprise mobile technology company, is the creator of Captive Reach, an all-encompassing enterprise mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. With mcommerce, geo-located content management, pocket insights, gamification, image recognition, and augmented reality, Captive Reach is the mobile strategy that allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms around the globe. The firm is based in San Diego with development offices in Mexico, Ukraine, and China. For more information, visit http://www.parallel6.com.