Captive Insights for the Captive Reach Enterprise Mobile Technology Platform
Captive Insights is the groundbreaking mobile analytical technology for the Captive Reach mobile platform. The technology gives companies the opportunity to analyze their mobile user base, understand how they interface with the mobile app, and ultimately influence their consumer behavior through powerful analytics and insights.
We designed Captive Insights to assist our clients in analyzing and optimizing the market basket of each of their consumers through providing near real time competitive, geographic, social and consumer insights from their mobile app subscribers. It is through these ‘pocket insights’ that we enable our clients to peer into their consumer situations they have never had access to before. These insights are gathered using our proprietary Captive Reach platform that extends through or integrates into our clients branded Mobile App.
Companies using the Captive Insights technology gain access to a comprehensive suite of analytics through a dashboard panel of real time results. Users can track which mobile users are influenced by push notifications, interfacing with their brand and sharing content on social media sites. Organizations can then understand which mobile content is the most valuable by tracking all purchases through the mobile handset.